One myth to those outside of the beauty industry is that it is full of catty people. Having come from the non-profit fundraising sector prior to reinventing myself as a beauty boss – I had my reservations too and am very happy to say, my personal experiences have debunked that myth.
I find the beauty industry to be very supportive and full of amazing people who truly want to help others succeed. Breanna Armstrong, managing editor of Beauty Store Business Magazine is one of those people.
In her role, she seeks to tell the stories of brands and beauty experts and connect them with potential clients and customers. Her innate sense of trend, quality and forecasting makes her an invaluable resource to those businesses seeking this type of information. She wrote a spotlight about me and my company of which I am incredibly proud.
A strategy that can help a business of ANY size grow is “How to Work With Celebrities and Influencers.” Join us for an intimate panel along with fellow beauty expert Jenn Chan and learn such secrets and tips like how Breanna put together a groundbreaking cover featuring juggernauts Patrick Starrr, Jeffrey Star and Manny MUA in 2016. And, if you are a brand owner, we invite you to bring social media samples for consideration for any of our blogs and/or outlets.
Meet Breanna in her own words:
My name is Breanna and I am an editor, writer, producer, videographer, photographer, video editor, web editor, social media guru, blogger, journalist, makeup artist, hair stylist, reporter, manager, web master, YouTuber, artist, model (yes, I have filled in for a no-show model once or twice), consultant, public speaker, socialite and brand ambassador, just like the rest of us millennials are.
I was 15 years old when I was paid for my first published piece. It was a poem and was published nationally. I remember the feeling of physically holding that book in my hand and seeing my work for the first time in print. I was hooked. I published several more pieces in high school before becoming the managing editor of The Banner, my university’s award-winning newspaper.
At 19, I started contributing for the Press Enterprise Newspaper covering the Inland Empire’s largest trending sport: Mixed Martial Arts. The newspaper didn’t have a regular MMA writer at the time and after seeing this hole, I made it my full-time job to fill it. This was my in to print journalism. I knew nothing about MMA and taught myself the sport by walking into every gym in the area to interview every coach and fighter that I could talk to. I studied past and present fights so much that I became a technical analyst and expert on the subject. I covered all local fights and was a go-to reporter on the MMA scene in the Inland Empire, Orange County and LA areas.
While covering fights, I would meet top magazine editors and started working for several publications as one of the first female journalists to cover MMA in print. I secured an internship with Ultimate MMA (at Beckett Media) the leading and longest-running MMA publication when I was 20.
Two years later, I was hired on as a full-time managing editor for Beckett Media, where I worked on several publications including Ultimate MMA, Gun World, World of Firepower, Action Pursuit Games, Concealed Carry Handguns, Bow & Arrow Hunting and more as a managing and associate editor. I stayed up-to-date on firearm trends and launched our social media platforms into flourishing accounts that are still authorities in their respected fields today. At Beckett, I would have five publications on newsstands at once. I was constantly learning and recreating myself to mold into the subject matter I was covering.
In 2014, I launched two new consumer publications as the editor-in-chief: Everyday Hair Extensions and New Hair Trends. After being in male-dominated industries my entire adult life, I was finally given the chance to flourish in a subject that came naturally to me: beauty.
I created two completely new products out of scratch, once again, I taught myself what I needed to know to make a beauty publication effectively. The launches were popular and I worked with top names like Jonathan Antin, Guy Tang, Tabatha Coffey, Sacha Quarles, Nick Arrojo, Kylie Jenner, Denis de Souza and more. I also worked with talented influencers with large followings online and was the first publication to put many of them in print like Guy Tang, @lalasupdos, @phildoeshair, @xostylistxo, @alexandreavillareal, @colordollzbytoni and more. I connected brands like Pravana, Dreamcatchers, Balmain and Bellami Hair with major beauty influencers to produce high-quality features in my books.
While at Beckett Media (now Engaged Media Inc.), I produced 130 publications in just 2.5 years.
I joined Create Age Publications in August 2015 as the managing editor of Beauty Store Business, a long-running trade publication in the beauty industry. Since being at BSB, I have had the pleasure of featuring high-profile CEOs on our covers like Anastasia Soare of Anastasia Beverly Hills, Michael Dubin, CEO of Dollar Shave Club, Linda and Chris Tawil, co-owners of Morphe Brushes and the top three beauty influencers Manny MUA, Jeffree Star and Patrick Starr. Teaming up with such subjects has been great for our magazine and has created more eyes on BSB. We have updated our content with technology-driven profiles and on-trend features in our magazine while working with top experts to cover our subjects. Most recently, we featured our first “Top 20 CEOs Under 40” list, which profiled young leaders in the beauty industry.
As an editor, I have literally done every role it takes to build a magazine from being the makeup artist on set to being the photographer—I am very hands on and take a fresh approach to producing the top content possible. With over 500 interviews and published articles to date, I measure much of my experience by the things I have learned from others along the way.