Sunday, January 29 12 – 1:30 in Classroom 204
As a “solopreneur” or small business, marketing dollars can be really tight! One strategy that has proven effective for brands of ALL sizes is working with celebrities and/or social media influencers.
The right collaboration can get millions of eyeballs on your service or product overnight. Join us and learn how I worked with celebs like Kim Kardashian, Karrueche Tran and Bella Thorne, as well as digital influencers like Kandee Johnson and Patrick Starrr to build my Hollywood brand.
I’m super excited to announce that I will be joined by industry experts Jennifer Chan of JennChanGlam and Breanna Armstrong of Beauty Store Business Magazine (stay tuned for more on both of these amazing women).
PLANNED TOPICS, TIPS & TAKEAWAYS INCLUDE:
- A little 101 on key differences between celebs, influencers, YouTube Gurus, IG Influencers, beauty bloggers, beauty editors, etc.
- The “basics” that every business should have if you want to engage influencers, celebrities and editors
- What your event should include to make it social-media worthy
- How to approach a beauty editor for your best chances to garner coverage
- What to avoid
… and much much more. Space is limited and this will be one juicy panel (just like my boss panel the day before). It’s a must-see.
Tickets to Long Beach ISSE are available here!